Privacy policy

Last Updated: September 15, 2026

Your privacy is important to us!

This Privacy Policy describes how AMORAKI (operating the store Moments by Amoraki, referred to as "we", "us", or "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from our website (delivering within Delhi NCR).

By accessing or using our website, purchasing our products (including our debut collection, Moment of Care, and subsequent collection releases), or communicating with us via WhatsApp or email, you agree to the collection and use of your information in accordance with this policy.

1. SHOPPIFY PLATFORM & DATA ROLES

Our online store is hosted on Shopify Inc. Shopify provides the e-commerce platform that allows us to present and sell our curated products to you.

  • Data Controller: AMORAKI acts as the Data Controller responsible for deciding how your personal information is used for processing orders, marketing, and customer service.

  • Data Processor: Shopify Inc. processes personal data on our behalf to ensure secure checkout, store hosting, and site performance.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link. 

2. PERSONAL INFORMATION WE COLLECT

We collect personal information directly from you, automatically through your device, and through third-party integrations as outlined below:

A. Information You Provide Directly

  • Contact Details: Full name, phone number, email address, and shipping address (within Delhi NCR).

  • Order Details: Information regarding items ordered (Moment of Care collection and future additions), billing address, and transaction notes.

  • Customer Support Interactions: Messages, address update requests, and correspondence sent via email (hello@momentsbyamoraki.com) or through our official WhatsApp support channel.

B. Automatically Collected Information (Device & Usage Data)

When you visit our site, we automatically collect certain technical information about your device, including:

  • IP address, browser type, operating system, and hardware type.

  • Pages viewed, product collections browsed, time spent on pages, referral sources, and search keywords.

C. Payment Information

  • Payments are securely processed through Razorpay. We do not store or retain complete card numbers, net banking credentials, or UPI PINs on our servers. Razorpay processes all financial transactions under bank-grade security protocols.

3. COOKIES, META PIXEL & RETARGETING

We use cookies, web beacons, and pixel tags to enhance navigation, analyze site performance, and power our digital marketing on Meta platforms (Instagram and WhatsApp).

A. Meta Pixel & Conversions API

  • We use Meta Pixel and related tracking technologies to monitor user interactions on our website (e.g., viewing a product, adding items from the Moment of Care collection to the cart).

  • This data allows us to display personalized ads ("retargeting") to you on Instagram, Facebook, and partner networks.

B. Managing Cookies & Opt-Outs

  • You can set your browser to refuse browser cookies or alert you when cookies are being sent. However, some site features may not function properly without functional cookies.

  • To opt out of targeted advertising on Meta platforms, update your preferences in your Instagram or Facebook Account Settings > Ad Preferences.

4. HOW WE USE YOUR PERSONAL INFORMATION

We use your data for the following legitimate business purposes:

  • Order Processing & Fulfillment: To process transactions, pack orders, and arrange delivery within 2–3 business days across Delhi NCR.

  • Delivery Address Modifications: To verify and process address updates requested via WhatsApp prior to package dispatch.

  • Customer Care: To respond to queries, send order confirmations, and handle grievances sent to hello@momentsbyamoraki.com.

  • Marketing Communications: To notify you about new collection launches, promotional offers, and brand updates via WhatsApp, Instagram, or email (where permitted).

  • Security & Fraud Prevention: To screen orders for risk or fraud and protect our infrastructure.

5. SHARING AND DISCLOSURE OF INFORMATION

We do not sell, rent, or trade your personal information. We share your data only with trusted service partners necessary for store operations:

  1. Shopify Inc.: Provides store infrastructure and hosting services.

  2. Razorpay: Payment processing partner for secure online payments.

  3. Logistics Partners: Hand-delivery or courier services operating in Delhi NCR to fulfill physical shipments.

  4. Meta (Instagram, Facebook & WhatsApp): Advertising, retargeting, and messaging integrations.

  5. Legal Authorities: Where required by law, court order, or government regulation under Indian jurisdiction.

6. DATA RETENTION & SECURITY

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. 

  • Retention Period: We retain your personal data (such as order history and customer support correspondence) for as long as necessary to fulfill orders, resolve potential disputes, and meet tax or legal record-keeping requirements.

  • Security Measures: We use SSL encryption, secure servers, and restricted internal access to protect your personal information, as much as possible, against unauthorized access, loss, or disclosure.

7. YOUR DATA RIGHTS & CHOICES

Depending on applicable data protection laws, you have the following rights regarding your personal information:

  • Access & Correction: You may request access to or correction of the personal data we hold about you.

  • Address Updates Before Dispatch: As per our store terms, you can update your shipping address prior to order dispatch by sending a message to our official WhatsApp support channel.

  • Marketing Opt-Out: You can opt out of promotional messages at any time by following the unsubscribe link in emails or replying with "STOP" on WhatsApp.

8. MINORS

Our website and products are not directed toward children under 18 years of age. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals   under 18 years of age.

9. STATUTORY GRIEVANCE REDRESSAL OFFICER

In compliance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, the contact details of our Grievance Officer are provided below:

  • Legal Entity Name: AMORAKI

  • Store Name: Moments by Amoraki

  • Grievance Officer / Lead Person: Mitika Malhotra

  • Physical Registered Address: Gaur Grandeur, Sector 119, Noida, Uttar Pradesh, India

  • Contact Email: hello@momentsbyamoraki.com

  • Customer Support WhatsApp

10. POLICY UPDATES

We reserve the right to modify this Privacy Policy at any time to reflect changes in our operational practices, technological updates, or legal obligations. Updated versions will be posted immediately on our website with a revised "Last Updated" date.